AppAlert
Outage prevention for in-house IAM teams

Stop Entra ID credential expirations from surfacing as executive incidents.

AppAlert gives your identity team an organization-scoped command surface for expiring application secrets, certificates, SAML certificates, and Application Proxy SSL certificates, with email alerts and an auditable notification log.

See pricing
Microsoft consent
Read-only
Never raw secret values
Metadata
One linked Entra organization
Org-scoped

/console/operations

7 expiring · 14 days

Action queue

Live
  • Payroll SAML certificate

    Expires in 5 days

    Owner notified
  • App Proxy SSL · Intranet Portal

    Expires in 9 days

    Admin escalation
  • Finance API client secret

    Expires in 12 days

    Awaiting renewal

Coverage

Application secrets
132
Certificates
48
SAML + App Proxy SSL
19

Trust boundary

AppAlert reads expiry, ownership, and application context metadata only. It never reads raw secret values.

The problem

Managing expiring credentials is still treated like a last-minute escalation path.

Most teams still stitch together scripts, inbox rules, and tribal knowledge for work that should already be visible, routable, and auditable.

Service disruptions

Expired certificates turn routine rotations into authentication failures, broken automations, and avoidable outages.

Security shortcuts

Manual fire drills create rushed renewals, weak documentation, and unclear ownership when the deadline is already here.

Operational drag

Identity teams lose hours stitching together scripts, inbox rules, and spreadsheets just to maintain basic visibility.

Features

Everything your team needs to stay ahead without widening the trust boundary.

AppAlert is designed around the specific failure modes identity teams already carry, not a generic security control center.

Automated email notifications

Warn the right admins before application secrets, certificates, SAML certificates, and Application Proxy SSL certificates expire.

Operational command view

See expiring credentials, urgency, and accountable follow-up in one organization-scoped workspace.

Metadata-only trust boundary

AppAlert reads credential metadata from your Microsoft Entra organization and never reads raw secret values.

Organization settings

Adjust recipients, thresholds, and policy defaults without rebuilding scripts or retrofitting another reminder system.

Coverage across the real failure modes

Track application secrets, application certificates, SAML certificates, and App Proxy SSL in one product.

Auditable notification log

Keep a record of what was sent, skipped, or retried so your team can explain exactly what happened.

Need the full breakdown? Explore the feature pages.

How it works

Simple setup, clearer accountability.

Roll out in minutes, keep the UX focused on urgent credential work, and make the operating model obvious to the rest of the organization.

  1. Connect your organization

    Sign in with Microsoft and grant read-only consent so AppAlert can pull the credential metadata your team already monitors manually.

  2. Set notification policy

    Choose admin recipients and thresholds first, then expand routing only when your operating model is ready for it.

  3. Run the queue, not the fire drill

    Use Operations to see what is expiring next, who owns it, and whether the alerting path is doing its job.

Team signals

The workflow is shaped around what identity teams keep asking for.

The consistent pattern is not "give us more raw data." It is "help us keep the queue, ownership context, and alert trail visible before a deadline becomes an incident."

We did not need another dashboard. We needed one place to see what expires next, who owns it, and whether anyone was warned in time.
Identity engineering lead
The hard part is never generating a list. It is keeping accountability visible when certificates, app secrets, SAML signing, and App Proxy SSL all expire on different clocks.
IAM operations manager
Read-only consent and metadata-only access lowers the trust barrier enough that we can evaluate the workflow quickly instead of debating infrastructure first.
Enterprise platform architect
Pricing

One price per organization.

AppAlert is priced per linked Microsoft Entra organization, not per secret, per application, or per alert, so your coverage stays predictable as your tenant grows.

Organization planUSD
$200/ month

Per linked Microsoft Entra organization.

  • One linked Microsoft Entra organization, unlimited applications and credentials
  • Application secrets, application certificates, SAML certificates, and Application Proxy SSL coverage
  • Email notifications with admin-only defaults and optional owner routing
  • Organization-level alert thresholds and safe email template tokens
  • Auditable notification log

Credit-card billing today. Azure Marketplace and Microsoft billing are on the roadmap.

What this pricing avoids

  • · No per-secret fees.
  • · No per-alert fees.
  • · No cost planning tied to credential inventory growth.

Ready to get ahead of credential expirations?

Enter the product at /app, connect your organization with read-only Microsoft consent, and start monitoring expiring credentials with metadata only, never raw secret values.

Explore features